Social series & campaigns
Social-first creative designed to earn relevance and drive conversations.
curiosityis cool
Ersatz createsdocumentaries,cultural programming& entertainmentfor digital audiences.
We advise brands, agencies, and organizations on messaging, social strategy, and content production.
Pairing strong storytelling with targeted distribution across owned and paid channels, we help you maximize reach, audience engagement & cultural relevance.
What we believe
We believe in
- Identifying stories only you or your brand can tell.
- Being curious about the world.
- Working sensitively across cultures, especially emerging markets.
We don’t believe in
- Making assumptions.
- Quantity over quality.
- Having a one-track mind.
Work
Distribution is a guiding principle throughout our creative process.
Identify
We start by identifying the right cultural tension, insight, or obsession.
Observe
We observe how it shows up in the real world—and who is already moving the conversation.
Dissect
We dissect what actually matters, finding the detail that turns information into a story.
Disseminate
We build stories to move through audiences and show up where they count.
We uncover stories only you can tell.
We place brands at the center of conversations that already have energy and cultural weight.